Interaction design deals with
The effective methods of getting the information kept in long-term memory are repetitions and associations. Taking a look at the scheme below, which was provided in the article by Learning Solutions Magazine, we can see the basic flow of data from the first outer stimulus to the long-term memory. Creating the flow of interactions with a website or a mobile application, UX designers have to take this factor into account. Surely, they aim at long-term memory which will keep the core data about the app and will allow using the interface easily again and again. Three core aspects of memorizing which are mentioned by specialists in psychology are very simple:.
To remember a thing or chunk of data, a person needs to concentrate on it. Otherwise, the chances are high that the data will be discarded on the level of short-term memory.
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The memory presents a huge network of links connecting different data. If a person builds the association which links the new data or object with something well-known or kept in long-term memory, the chances of memorizing get higher. It is one of the effective ways to activate the data in working memory several times until it moves to long-term memory storage.
Organization of the interface content based on these three points performs with visual hierarchy and perception which can mark important layout elements that should be remembered and make the interaction easier. Cinema App. There are also some laws and rules which were concluded from various research, experiments and practical testing.
The number of objects an average person can hold in working memory is about seven. Obviously, the formulation given here is generalized as the real flow depends on many factors, including the nature of the information. In particular, the authors mention that the number of objects which a person can remember at once after they were presented is dependent on the nature of the objects, on average with seven for digits , six for letters and about five for words.
In the design perspective, this information plays a vital role in building up the usable and clear layout. The more elements people get, the harder it is to make a choice. At first glance, it seems that this law is not about memory, still, the connection exists. Memory is one of the mechanisms that protect people from a negative experience. In addition, giving many options for the choice at once, again we can overload users memory with the bigger number then the working memory can process. In particular, this factor needs special attention in cases of platforms for e-commerce , which should keep the hard balance between giving the user all the necessary information and overwhelming him or her with too many options.
Finding this harmony is one of the major challenges for UX designers.
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Cafe Coupon App. Still, the number of elements that present core interaction points would rather be considered in these terms. Making several objects in the layout prominent and attractive, designers can follow the law of concentration which will catch the key zones like a menu, call-to-action, an image presenting the product, etc.
Visual hierarchy is one of the vital strategies that enables to create an interface containing many elements visually grouped and divided in a way which is digestible for human memory. It is also effectively applied to the copy content in the interfaces. Photography workshops.
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This can be the reason for inefficient landing pages or sales funnels: even if they are stunningly designed, the over-distracted user can go away before the conversion happens. Book Swap App. No secret, people are visually driven creatures, so designers usually master the art of applying images that not only attract attention but also inform users and organize the content.
In one of our articles , we gave the details on how users recognize icons and copy.
It shows that pictorial elements such as icons and illustrations are perceived faster while copy can be more informative. This can be useful in interface design to apply diverse models and markers which are widely recognized not only in this particular interface but generally in a variety of them. Magnifier icons for search, shopping cart for the page collecting orders, plus button for creating a new item, flags marking the buttons changing the language — all of them present the elements existing in human memory for a long time and bringing up correct associations without the need to keep and process new information.
So, the decision about hamburger menus, sliders, hidden layers of navigation and content should be based on the careful analysis of the target audience. In most cases, especially for the complex interfaces used by the diverse target audience, hiding core navigation elements can serve badly: users need to find and memorize the patterns of reaching them.
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Some users can appreciate the techniques of saving space for other elements, while others will be annoyed with the necessity to remember how to find the necessary section. User testing helps to evaluate the efficiency of the navigation flow and its impact on the conversion rate. It aims at providing core information or drawing attention to the key benefit.
The secondary level. This is the type of elements that support scannability, such as subheaders or captions which help users quickly navigate through the content. The tertiary level. This one is for body text and additional data. It features relatively small type still it should stay readable.
It may be not only around the objects you place in the layout but also between and inside them. Negative space is a kind of breathing room for all the object on the page or screen. It was already mentioned above as one of the factors of effective typography, but it also important in general user interface layout to set the connection between the text and non-text elements. For example, the amount of negative space will help you to see if the text and photo are connected into one message like in the case of image caption.
The architecture blog uses negative space one of the core solutions enhancing the perception of content in the web interface. Make your interface, landing page, or email talk like a helpful and friendly human with a clear style and voice of communication, without trying to awe and shock the interlocutor. Decide upon the main terms and names of operations and use them throughout the messages and notifications. Synonyms and elaborate phrases are good for making language bright and vivid in articles or books, but they may ruin user experience making users find the connections between synonymic terms instead of just using the product for solving their problems.
Such functionality has a great impact on making content even more readable as nobody knows better than users what is more convenient for them. Upper App allows users to choose the theme color that is the most convenient for them. It features one more approach to proper readability: applying boxes or spaces with the light background for core data blocks, designers make the content more readable and add elegant contrast to the screen or page.
Watering Tracker App. Working on the content in the aspect of scannability, try not to make the text fragments too long. Short paragraphs look more digestible and can be easier skipped in case the information is not valuable for the reader. So, using numbers instead of text numerals, you influence legibility and scannability of the text. Website design for the environment protection community uses numbers as a part of the design layout and this way attracts attention to important data. One more good trick to make the text more legible and easily scanned is applying lists with numbers or bullets.
They help to organize information clearly. Bold, italics and color highlighting words or phrases in the text are old school but they still work successfully.
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This way you may attract attention to the specific data included in the paragraph. We are used to seeing them underlined, still highlighting them additionally with color or bolder font is even more effective. The landing page for the kindergarten uses a playful but highly readable font, organizes the information in a clear list and marks the clickable elements. Contrast has a direct influence on the ability to distinguish text elements and read them quickly. So, firstly, remember about color theory that will help you to choose the palette with good contrast, and secondly, test the interface on different screens to make sure the contrast works properly in different conditions.
Choosing the fonts, designers often want to apply something original and elaborate. Sans-serif fonts are usually more legible while serif fonts look more elegant. But if you choose it for long fragments of copy, the impact on readability may lead to poor user experience. Also, mind the color scheme: for example, dark background absorbs some part of light from the other elements so there should be enough empty space between the elements, differently than it would work on a light background.
And this landing page features the choice of a serif font Domaine for the tagline.
It visually reflects the style of the hero illustration. Yet, for the description copy block, the designer chooses a sans-serif font that is highly readable. A proper amount of negative space, especially micro space, solves this problem and makes the process more natural.